The conversion rate isn't only about the user experience on the page. The price is also a factor as well as page load times, email marketing as well how well the consumer trusts and likes your brand.

So when people come to your site organically looking for a site to service them and collect their order via Google you might get a an order. Across the board retail on the internet is around 2.5% conversion rate. Meaning 2.5 people, out of 100 who came to your site bought something. BUT when it comes to an email marketing, your conversion SHOULD be higher. If it's not, you're doing something wrong.

So I wanted to point you two an online floral services you might know called..... proflowers and FTD. These guys, I bet, not only send emails out, but targeted one, all florists should be doing this too.

Look what PF and FTD was converting at almost 3 years ago:
[url]http://www.grokdotcom.com/2009/02/20/top-10-online-retailers-by-conversion-rate-january-2009/[/url]

I remember discussing with some on florists about Proflowers a few years back. They said Proflowers would slowly go out of business, I said no, pay attention because they're going to get bigger.

Speaking of conversion rates.... what is your store conversion? How many people buy that come into your store? I bet it's A LOT higher than your online business.  I still believe if florists want to get serious online you HAVE to think of your online site as a second business model that is a service that collects orders that funnels them to your B&M retail shop.

 

 

 

First let's define conversion rates:  The percentage of how many people visited your site versus how many of them bought something. For example, 100 people came to your site today, 10 people bought something, your conversion today was 10%. There are some important factors your site must have to help with conversion rates such as a one page check out, guest log-in, accept Paypal, the over all look and feel of your site. It basically boils down to, how easy is it for your potential customer to shop and buy. Do they feel confident buying from your website? Does it look inviting? Does it look up to date? Is it easy to navigate? Are you giving them what they need? These are questions you should be asking about your website. One of the awesome unique features our BigCommerce Software  allows us to do for our clients is a quarterly audit report with suggested changes to help your conversion rate. For example, we notice that your site visitors are search a lot for Gerbers and shop directions, but your shop doesn't have either of these, we know we need to add these two pages. Here's a question for you, a florist website ranks first in Google your area and you rank fifth. Who makes more money? Well you can't answer that. Most would assume the florist ranking first, but what is there conversion rate? If they convert 1 out of every 500 hits, their conversion rate is pretty darn sad. So what do you think your conversion rate is? 20%? 40%? 50%? - If you're doing REALLY good it's 5%. That's right 5% and that's doing REALLY well. Just imagine if you could double your conversion rate. Look over your website and make some changes that I mentioned above and try to push your conversion rate up to make more money and happier customers.