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Category: SEO

Local SEO Checklist with Tips and Education for Florists

The epicFlowers DIY SEO Cheat Sheet

Follow the advice below; it’s imperative to your local SEO success
Floral SEO Checklist:

Step 1. Sign up and verify with: 


Step 2. Local search is likely to drive the majority of your traffic. These are the most important places to submit:


Step 3. Submit to other directories

Submit your website to industry (floral) specific directories.


Step 4. Create and submit sitemaps 

Create a sitemap. Then login to Google Webmaster Central and Bing Search Webmaster Tools and submit it.

SEO Tips for Florists:

Tips from Duane at
Dragonfly Net Solutions:

  • Help for getting reviews.
  • If at all possible, don’t use cookie cutter product descriptions. Come up with your own unique descriptions and try to localize them.
  • For florists, leverage your events and anything unique about your business or products as much as possible for your blog and social media strategy.
  • Make sure you have a social media strategy.

Tips from Ryan at
Strider SEO:

  • The quick hits are NAP (Name, Address and Phone Number) consistency, doing the leg work for local citations (if you don’t have the budget to pay for them), and of course a claimed Google My Business page.
  • Using neighborhood names in the product names is a nice touch, too. 
  • Don’t be afraid to use local references and neighborhoods in the written directions to your shop.


Tips from Bob at Threadless Media

  • Make sure your product page descriptions are well written, with relevant content and up to 250 characters. 
  • Make sure you Google map address update is complete.
  • Get reviews, many reviews!
  • Make sure your business name, address and phone number is consistent across all directories. 


Tips from us, here at epicFlowers:

1) Blog, blog, blog. Google loves to see new content on your website. Be sure to use key words that you think customers would use to search for a florist in a search engine. For example, Red Roses in Portland Oregon could be your blog post title. Then in the body of your blog post talk about red roses or floral care with a couple of product images that link to their respected product page.


2) Moz Local is an excellent service that will push your website listings to all the major data aggregators. Cost: $49 a year per website

Floral SEO Education: 

1. The Beginner’s Guide to SEO LEARN MORE HERE

2. The Google Guide to Mobile SEO LEARN MORE HERE

We at epicFlowers are not experts at SEO, but we know quite a bit, and realize it’s a continual learning process. When Google changes their search algorithm, your webpage needs to evolve with that change. SEO is a moving target. If you’re not evolving with it, you’re not staying up with what you need to be successful online. There are so many florists’ sites you can find that spam their footer with zip codes thinking this is a good SEO practice, because that was what they were told 10 years ago. However, it’s not good SEO for today’s online florists. The checklist above is filled with essential information and tips that will help you become more successful online.

epicFlowers Reccomended Website Apps for Florists

Another thing that makes epicFlowers better than any competitor is we have A LOT of apps already built into your site. We have gone through all the website apps that epicFlorists can choose from on BigCommerce’s website and created a page of recommendations.  Besides all the built in features each epicFlorist has, some might want a little extra. With the power of BigCommerce’s app store available to ALL epicFlorists, it gives them the ability to have the most powerful florist website in the world.

Check out some examples below or to see the full list CLICK HERE.



Are you looking for a private feedback tool? Your feedback form needs a few more fields than the plain vanilla name-email-message fields that most solutions have to offer? You find existing customer-support/ticketing tools way too complicated and expensive? Welcome to the simple, no-frills yet powerful feedback/support solution from WebEngage.



SurveyMonkey is used create and publish online surveys in minutes, and view results graphically and in real time. Their focus is to simplify how feedback is received and is easy to configure.



Discount Manager allows you to create sales in your web store at a scheduled time. Now you don’t need to change price for each product and spend a lot of your time, as with a help of this app you can automate this process!



Smart shipping app for Bigcommerce. With built-in inventory management and drop shipping capabilities.



MailChimp makes it easy to send email newsletters to your customers, manage your subscriber lists, track campaign performance, and sync your email marketing with social networks like twitter, facebook, and linkedin.



With email marketing from Constant Contact, it is easy for you to connect with your customers, and for customers to share your message with their networks. And the more customers spread the word about your business, the more you grow.

To see the full list CLICK HERE.

Epic Sites Just Keep Getting Better!

While our competition is still trying to figure out how to integrate Pinterest to their client’s websites, we’re playing in the big leagues.  For example, on the marketing side, epicFlorists have access to a Traffic Engine, which is a step-by-step marketing wizard available in the Bigcommerce control panel (under the Marketing menu). It takes you by the hand and walks you through a series of marketing tasks that help get you ranked in the search engines and start driving shoppers to your store. If you can invest 15 minutes a day, then you’ll start driving more shoppers to your site in no time.

My goal when creating epicFlowers was to give my epicFlorists the power that even companies like 1800flowers doesn’t have.  The one thing that makes us different is we have partnered with BigCommerce, one of the largest eCommerce platforms int he world.  We’re proud to be a premium partner (15 perfect reviews!) and while our competition might have 1 software engineer, epicFlorists have over 70. If you’re NOT moving forward, you’re moving backwards.

Rank highly in search engines with your own blog

Blog text editor

One of the most requested features (and rightfully so) by our clients is blogging. We’ve scrapped our news items feature and have replaced it with blogging. It’s quick to create posts that are automatically optimized for search engines. Your visitors can comment on each post and easily share them across the various social networks. Building a content-rich blog that ranks in search engines is one of the smartest ways to continuously drive free traffic to your store.

Get even more out of your Epic Site with Single Click Apps

Single Click App Store

Gone are the days of managing a multitude of sites and logins to integrate different apps with your Bigcommerce store. Our new Single Click App Store makes it easy to integrate your Bigcommerce store with the other software you already use to run your business. From marketing to store management to shipping to analytics — there are dozens of apps to choose from, both free and paid.

Manage your store anywhere, on Android or iOS devices

Bigcommerce Mobile Apps

Our beautiful mobile apps for Android, iOS and mobile browsers allow you to receive new order notifications and manage your store on the go. You can update product details (including photos, inventory and prices), contact customers and much, much more.

Drive more visitors to your store with Traffic Engine(this is really cool)

Traffic Engine

A first for e-commerce, Traffic Engine is a simple marketing wizard that will take you by the hand and help you complete various marketing tasks to set your store up for success and help you start getting orders. First you set the goals you want for your store. Then the Traffic Engine wizard will walk you through the necessary steps to achieve your goals — from email marketing to social media, search engine optimization, advertising and more.

Learn how to sell (a lot) more with the Bigcommerce University

Bigcommerce University

As part of our mission to empower online merchants to sell more, we’ve developed Bigcommerce University. This series of in-depth marketing videos (hosted by Katey and James from our Success Squad) will teach you the secrets to building a successful online store and rapidly growing your sales using proven marketing strategies and the best ideas from thousands of our successful clients.

Improve credibility and sell more with Google Trusted Stores

Google Trusted Stores

In keeping with our mission of helping you sell more, we’ve integrated Google Trusted Stores for our high volume merchants. The benefits of having a Google Trusted Stores badge on your site can be huge: increasing your credibility with shoppers ultimately leads to more sales. But the process isn’t easy — it requires merchants to add code to their site and submit feeds on shipping and cancellations.