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Category: Social Media

Pinterest can help raise awareness, increase traffic and make loyal fans of your business!

pinterest-for-floristsPinterest is a visually compelling social media network. It is a great way to share and discover new interests and ideas, but it is also an effective marketing tool for businesses, especially online florist websites. At first glance it may seem like an unusual marketing tool, but used correctly, it can help entice your customers and make your business more personable.

We all know that social media sites like Facebook and Twitter are great for customer interaction and discussion, but studies show that Pinterest creates a higher number of ‘Buyers’ who will spend more money, more often than users from other social media outlets. That explains why it’s becoming so popular! Not only can using Pinterest help create loyal fans of your company, it creates BUYERS!

floral-pinterest-pin-example

Pinterest is great for ecommerce, because the Pinterest environment is all about sharing what’s new and popular. Unlike Facebook, where sharing happens mostly between personal friends and family, Pinterest is a product-driven and image-driven environment, where branding is accepted and expected. Pinners don’t feel like they are being spammed when a retailer pins about their products. So when you’re pinning about a special on Mother’s Day Flowers, pinners are less likely to ignore your post and may even be more willing to re-pin and share it. 

When showcasing your products and driving commerce, you can’t beat Pinterest, due to it’s focus on compelling visuals. By using high quality images of your products, such as floral arrangements, pinners are more intrigued. (A pin, like the one to the right is a great example of a compelling visual that is sure to attract followers.) It’s also a great place to showcase your wedding flowers. Pinterest has a category just for Weddings. Creating a wedding board packed with visuals and information is a smart way to funnel high quality traffic to your floral ecommerce website and blog. Pinterest is a great marketing tool for both captivating an audience and attracting them to your products.

Utilizing a business Pinterest account properly can also greatly increase traffic to your website. Shareaholic  noted that last year, Pinterest drove more referral traffic than Google Plus, LinkedIn and YouTube combined. So start pinning! By pinning your pages, blog posts, products, etc. you are creating links to your website. These links may turn into referrals, which may turn into leads and to new long-lasting customers. If you don’t already have a Pinterest business account, create one by clicking here.

Pinterest is great because it allows you to create a personality for your business. You can create various boards about various topics that are relevant to your business. These boards can be used to pin ideas and articles for educating and entertaining your customers or enticing them with offers, promos and discounts. By making each board about a specific topic, you attract consumers in your niche, who are more engaged in the topics relevant to your business. Your company will gain recognition and tell consumers you are trustworthy and interested in your customer’s needs.

Take advantage of this new way of marketing and start pinning!

Google+ Circles Explained Floral Style

I want to thanks my awesome tech geek friend Josh for helping me with G+.

Here’s what I love about Google+ and is also why I like G+ over FB.

Instead of saying, “I’m going to write a blog post now,” or “I’m going to send an e-mail” or “I think I’ll tweet something” you simply say what you have to say, then decide who you’re going to say it to.

If you address it to “Public,” it’s a blog post to everyone you’re friends with.

If you address it to “Your Circles” the message goes to those in that circle.
For example:
If you address it to your “My Customers” Circle it’s a business newsletter. (assuming you created a circle called My Customers  and placed them in this circle)

If you address it to a single person, it can be a private message.

Since I have created a circle and put all of you in it, when I post something and point it towards you, only you see it. On FB when you post something, everyone sees it.

Another example: I created a Circle called epicFlorists. Any time I want to communicate with them, I simply make a post. Before I had to open Outlook and add the email list and then write the email and send. This is a keen example of how email will POSSIBLY be bye bye in the future.

We at EpicFlowers have started testing the SEO possibilities, but so far haven’t found any. The reason for Google now indexing the G+ pages yet is it’s still in the early stages. There was an announcement about Business G+ pages coming this fall, maybe that’s when they’ll start indexing pages. I did notice the +1 buttons with links get pasted onto your G+ page, which is a link back to your page. So my recommendation is to get the +1 button on your site.  Facebook doesn’t put a link on your page when you “Like” something, which doesn’t help your SEO at all if someone clicks the “Like” button on your website.

 

 

 

Google Brings Street View Inside Businesses

Why should retail florists care about this? Because online there is a war going on between retail florists and online florists (OGs). The number one weapon retail florists have over online florists is service. BUT what makes retail florists more credible is they have a real brick and mortar shop. Retail florists need all the help they can get online and building credibility is something they have control over. Google’s new to Business Photos is a feature in which florists can use to ’1 up’ the online florists. I urge all retail florists to take advantage of this feature.

Google+